Direct Response
With it’s ability to reach the consumer while they’re out and about, radio is a remarkable direct response medium. Over the years we have crafted formulas and approaches that ensure that it works to full potential. Here are just a few examples of some of our favourite commercials.
de Cecco
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The definitive name for quality pasta in the western world. We had fun meeting some near royalty status members of the de-cecco family, and the voice was one of their top chefs! Genuine Italian glamour through and through.

Travelodge
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Working closely with their advertising agency, we had loads of fun crafting these high-performing radio commercials for Travelodge. Clear, simple, and to the point these delivered beyond all expectations – without taking themselves too seriously!

Train To Gain
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A skilled workforce is a useful thing to any employer. This campaign ran across the South East promoting the Train To Gain government initiative to businesses who would like free advice on how to train up their existing staff base.
The campaign was running at the same time as the national TV and on-line campaign that used hands to create different images with the tagline “The future – It’s in our hands”. The challenge was how to re-create this without visuals. The composition of a music track using only hand claps and finger clicks was incredibly successful and picked up by the national office and rolled out across all media as a mandatory audio inclusion.

Farnborough Air Show
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One of the most famous air shows in the world, Farnborough Air Show, have used our creative and production services since the company’s inception. Run bi-annually, each show attracts upwards of 50,000 visitors in the two public days on the show.
PRS
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Any business that plays music to it’s staff or the public has to have a PRS license. If they’re found to not have one, fines can be imposed, but this wasn’t the angle that the client wanted to take. This campaign appealed to people conscience by telling them what their PRS license fee goes towards – composers and songwriters. This was done by creating a musical message of what the world would be like without music.

If you’re looking for ideas, concepts or for a free chat about how we can help you. Call us on 0808 118 2650 or email us office@radiospecialists.com
